They want contemporary tales with all the magic and wonder of myth and legend, blending modern life with the traditions of folklore from around the world.
Whether lurking in dark alleys or brash shopping malls, ensconced in upscale riverside penthouse lofts or humble suburban semis, they want to see the fantastic woven into the everyday.
They want fiction that entertains but also pushes beyond the usual urban fantasy boundaries – action, folk tales re-imagined, mythic creatures adapting to the urban environment – be it noir, humour, dark, literary or light, there must be a recognisable mythic thread. Fully realised characters are a must and solid plots extremely desirable.
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